In the past, customer trust was more or less
taken for granted. Today the opposite is true
- people tend to disbelieve by default until we
can convince them otherwise. To win them
over we’ve come up with a great gimmick
- we tell the truth about you. Better still,
we encourage and enable others to do the
same. When it comes to building trust,
friend-to-friend beats company-to-consumer
every time. We create social businesses,
not soulless businesses.
