From a haulage business
to a brand dedicated to solving problems
Our approach to the White brochure was to simply put ourselves in the shoes of prospective clients. Through a simple Q&A format we brought White's unique Problem? Solved! proposition to life, printed in black and white. This solution has delivered real cut through in a highly compertitive and commoditised sector.
Growing White Logistics and Storage
Our rebrand and repositioning for White Logistics has already had a profound effect on their business. Six months after launch White's have already secured new business in excess of 500k.
Not only that, the project won the best rebrand category in the Marketing Design Awards 2011.
The new truck livery was also a finalist in the 'best livery' category at the 2011 Motor Transport Awards.The Oscars of the haulage industry, positioning our client amongst the largest and well known brands in the country.
Long may White's growth and our great partnership continue.