From flat acrylic sheets
to a brand associated with luxury & indulgence

Background
LuciteLux® is a vintage brand that for the past 65 years
has inspired cutting edge fashion, product design, architecture and interiors. In the US LuciteLux® (Perspex® as it is known in the UK) is the brand leader in acrylic materials.

The brief
To raise the profile of LuciteLux® within the creative
sector and reach a new generation of designers.

Solution
We created a high profile design competition, targeting established designers and graduate designers. Entrants were asked to create a modern take on the iconic 1950’s Lucite handbags and submit these online for judging
by a respected and influential judging panel.

A playful twist on a LuciteLux® product swatch creates
the identity for the competition.

We created
The competition identity, website, posters for
universities and a social media strategy to create
a ‘conversation’ platform for the brand.