From childhood tales
to a new chapter for vulnerable animals

Background
The Born Free Foundation is an international wildlife charity working throughout the world to stop individual wild animal suffering and protect threatened species in the wild.  

The brief
George Logan, multi-award winning photographer, friend of The Allotment and Born Free ambassador had a big idea. Five years in the making, George had indulged a childhood dream to photograph animals in the wilderness of Africa and ‘translocate’ them into the landscapes of the Scottish highlands and locations around the UK creating a rather unique series of photographs. Our brief was to help George and the Born Free Foundation capitalise from these amazing images to help raise funds to establish a new animal Rescue Centre in Ensessakotteh, Ethiopia. The sanctuary would provide rehabilitation facilities and lifetime care for injured and orphaned animals.

Our solution
We helped George turn the story into a hard cover 68 page art book titled ‘Translocation’, its that simple. The book begins with a Foreword by the wonderful Virginia McKenna OBE, followed by the story of how a young George used to let his imagination run wild in the highlands of Scotland. Words were kept to a minimum to allow the stories within the images to playout in the minds of the readers.

We created
A book that has sold out of two editions in less than 2 years. After launch the book whipped up a PR storm featuring in Esquire, USA Today, The Sun, Creative Review and Photoradar to name but a few titles. The positive effect of the project has successfully helped grow awareness of the cause and further raise funding for the Rescue Centre which accepted its first Lion in March 2011. See the story of Dolo the lion who was ‘Translocated’ to the Ensessakotteh sanctuary by clicking here.